Do’s and Dont’s : Creating Effective Landing Page Promotions

• DO make sure the product or service you’re offering is immediately apparent in the headline
• DO include summary lists of features and benefits
• DO focus on one primary goal, and limited secondary goals
• DO give your potential customers opportunities to buy more - you might want to up-sell after the customer has   chosen to transact
• DO make sure the site, page, offer and ecommerce gateway are working and test them all regularly throughout the course of the campaign
• DON’T make creative copy too clever or confusing
• DON’T have lots of hyperlinks off the page. Try to reduce any distractions you have on the page so that your visitors can stay focused on the core goals of your current promotion
• DON’T make your forms and transaction processes (buying and ordering) complex
• DON’T just drive traffic to the home page of your website unless there is a strong offer and call to action there. Home pages are unlikely to convert as effectively as specific offer pages
• DON’T confuse your potential customers! Establish what your core offer or goal is:
• Online sales
• Lead generation
• Enquiries
• Subscriptions
• Donations
• Downloads
• Branding

Website Design effective landing page, free tips